CHOICE THEORY explains why and to a great extent how people behave. All of our behaviour is purposeful. Our purpose is always to attempt to satisfy the basic biological and psychological needs of survival, love and belonging, power, freedom and fun. The theory is called choice theory because all behaviour is our best attempt, at the moment, to control ourselves and by so doing control the world around us. We continually try to satisfy one or more of these basic needs.

The only behaviour a person has any control over is their own. One person cannot ‘make’ another person do anything that person chooses not to do.

CHOICE THEORY provides the reason why authoritarian management does not, and will not, result in long term behaviour change. Choice Theory is the opposite to Stimulus-Response Theory. Choice Theory states that all behaviour is internally motivated and chosen. From a stimulus-response perspective behaviour is caused by someone or something outside the individual.

REALITY THERAPY is a method of interviewing based on Choice Theory to help individuals gain more effective control over their lives. Reality Therapy is the process of developing effective counselling and management skills. This approach has proven valuable in education, parenting, leadership and management; it lends itself to any situation where people need to learn how to satisfy their needs in responsible ways.

REALITY THERAPY is based on the belief that we all choose what we do with our lives and that we are responsible for the choices. Responsibility is defined as learning to choose behaviours that satisfy our needs and at the same time, not to deprive others of a chance to do the same.

LEAD MANAGEMENT focuses on management change utilising many of the principles outlined by W Edwards Deming. Central to the development of a quality organisation is the concept that participants are involved as a learning community striving for more effective outcomes.

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